Advantages of having an E-Commerce site in 2020 | Why your store needs an online presence.

Your products and services conveniently offered over the web without the hassle of owning a storefront. 

With the many advantages that e-commerce has to offer, it’s no wonder why still in 2019 many businesses are opening up an online platform for their products.

What is an E-Commerce website?

The concept of E-Commerce is simple. E-commerce is simply the exchanging of goods or services over an electronic data transfer or website. You pay online and either download an electronic item you’ve purchased like a digital book or music, or the physical goods are shipped to you. Almost everyone has used some sort of e-commerce. Ebay and other online auction sites are also E-Commerce, whoever they’re considered C2C or consumer-to-consumer commerce. And if you’ve ever used file-sharing software, regardless of whether money was exchanged or not, that’s a form of P2P or peer-to-peer e-commerce.

Where does the term E-Commerce originate from?

The term e-commerce has been around a lot longer than eBay or  In the days before the Internet, back when businesses used to exchange information electronically, the term e-commerce was born.  It was only after the invention of the Internet that e-commerce becomes something that the average consumer could use.

Most traditional retail stores now have an online presence that accounts for a large percentage of their sales.  Even small, local Mom & Pop shops often have online stores that allow them to sell electronically, and bring local business into their retail stores. So many people search online and comparison shop before they actually go to a store to purchase an item, that not having an Internet presence makes no sense in today’s marketplace. 

What advantages does E-Commerce offer businesses?

With the many advantages that E-Commerce offers businesses, it makes running an online store a highly desirable thing to do.  Not only do you show up in Internet searches for your products, if you’ve taken care to make sure your search engine rankings are good, but you’ll also draw local customers as well as long-distance customers who can order your goods or services online regardless of their location.  

Other advantages e-commerce offers the merchant also include the ability to change prices, and even an entire business structure, just by making changes to a website.  A merchant can try several different methods of online promotion and marketing, and track each one to see which works best. The ability to quickly adapt to trends and adjust sales efforts is one of the chief advantages e-commerce offers over traditional marketing and promotional methods.  If a print ad or even television commercial isn’t giving you results, there’s little you can do. But a banner ad online can be changed and tweaked until results are more favorable. Customization is one of the advantages e-commerce offers merchants and consumers. Websites can be designed to offer recommendations based on a customer’s last viewed or purchased items. The ability to shop without having to stand in line or pay for transportation is also one of the main advantages e-commerce offers today.

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